SPOTLIGHT ON BALSAMIC VINEGAR OF MODENA CAMPAIGN IN 2018 AND WHAT’S IN STORE FOR 2019
The Consortium for the protection of Balsamic Vinegar of Modena is preparing for another year full of events and surprises. 2018 was an intense but successful year which saw the project “Balsamic Vinegar of Modena, The Original” present on many fronts.
The activities opened in February with the Consortium’s presence at the South Beach Wine & Food Festival and ended with the participation, for the second consecutive year, at the New York City Food and Wine Festival.
In between, fairs, events and activities, like the blogger tour hosted in Modena with some of the most important American food bloggers, the attendance at the Summer Fancy Food Show in New York City and the launching of the collaborations with the Culinary Institute of America and the Institute of Culinary Education.
"The partnership with two of the most prestigious cooking institutes in the world is for us of great importance”, explains Federico Desimoni, General Manager of the Consortium. “Training and education are central activities of these distinguished institutes and we are pleased to share their vision. Our goal is to inform on the unique characteristics of Balsamic Vinegar of Modena, its versatility in the kitchen and also to teach how to recognize the authentic and certified product. Training and education are exactly what the CIA and the ICE do every day with their students and followers all around the USA”.
Information activities will continue to be at the heart of the campaign “Balsamic Vinegar of Modena, The Original” in 2019. In February the Consortium will be back to the South Beach Wine & Food Festival to replicate last years’ experience and in April, for the first time, Balsamic Vinegar of Modena will be one of the protagonists of the Pebble Beach Food & Wine. Prestigious events that will be only a part of the activities the Consortium is preparing.
“We believe social networks and the Internet can be an important means to achieve foodies, chef and food operators with high quality information. That is why we are now working to give a boost to our online presence. We are closing a 2018 full of positive results”, concludes Federico Desimoni, “and we have great expectations for next year”.
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The #originalbalsamicvinegar campaign was launched in 2017 to develop positive dynamics towards the US market and to make a real contribution in increasing awareness about the difference between protected products over counterfeit and deceptive ones.
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