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Why What Women Wear Matters More Than Men When It Comes To Professional Workplace Success
Why What Women Wear Matters More Than Men When It Comes To Professional Workplace Success

01/16/2018 06:00

Though we say we don’t judge a book by its cover, the truth is we do. It is human instinct. And the way we dress communicates a lot about who we are and how we see the world especially when it comes to the workplace. Though this applies to both sexes, women have greater influence and expectations when it comes to what they wear. New York City stylist and personal brand expert (http://sandyhapoienu.com/) for Success Network’s...

Why A Great Brand Alone Won’t Get Your Business Noticed In 2018
Why A Great Brand Alone Won’t Get Your Business Noticed In 2018

01/16/2018 04:00

Brands are all the buzz. You just need a great brand. Have a great brand that will make your business successful. And that use to be the case. But not anymore. A great brand is a necessity in 2018, but it won’t get you noticed. A beautiful brand just gets you in the room. Twenty year branding vet  (http://entreventure.co) and host of Success Network’s hit reality TV show Fix My Brand With Ali Craig™ (http://fixmybrandwithalicraig.com)...

How to Transform A Brand From Fledgling To Fierce Competition
How to Transform A Brand From Fledgling To Fierce Competition

01/16/2018 04:00

Being an entrepreneur is part of the American spirit. Though being an entrepreneur is built into many of our DNA- for the most part, we fail or barely make it with the average business grossing less than $50,000 per year. Apple Tv’s Success Network’s  hit show “Fix My Brand With Ali Craig™” is here to change all that. During Season 1  (https://fixmybrand.live/season1master )which aired September-...

Why You Are #Failing At Social Media And How To Fix It
Why You Are #Failing At Social Media And How To Fix It

01/15/2018 15:00

We all know that social media matters, especially for small businesses, but most brands fail at ever making a dent in engaging their marketplace. From misinformation to simply being overwhelmed- it is easy to blame the algorithm for our lack of online success. Facebook Specialist, Lara Eastburn (http://laraeastburn.com) in her latest article titled “Why You Are #Failing At Social Media And How To Fix It” (https://empiher.press/failing...

Top Social Media Trends To Watch In 2018
Top Social Media Trends To Watch In 2018

01/16/2018 05:00

Social Media is about communication.  People are heading to “Social” for all their important decisions, especially their purchasing journey.  Peers are now as credible as experts & more relevant as sources of information. More than academic experts. With Social Media constantly evolving, there are 3 tactics that you need to stand out from the crowd and stay ahead of the curve. 2018 will reward businesses that put their people (customers, communities,...

How To Work The  Most Recent Facebook Change To Your Brand’s Advantage
How To Work The Most Recent Facebook Change To Your Brand’s Advantage

01/15/2018 16:00

With Facebook’s proposed change announced on January 11, 2018, brands were left in a panic about how to stay relevant and being seen by their audiences on the current largest social media platform around. Digital media strategist, Stacy Maynard (http://stacymaynard.com ) shares the answer in her January 2018 article titled “ Why Social Stories Are Your Success Gold.” (https://empiher.press/socailstories...

Insider Tips From An Industry Vet On How To Create Videos Your Audience WIll Watch
Insider Tips From An Industry Vet On How To Create Videos Your Audience WIll Watch

01/15/2018 16:00

We have all heard it, “Video is King.” No matter what online platform you talk about, video is favored above all other forms of communication. Brands know this. And everyone from large corporations to small “Moms and Pops” are trying to get into the video game. Though videos are taking over all of our feeds and in turn our audience’s feeds as well- that doesn’t mean the video content out in the market is getting any better. No. For the most part, the...

How Brands Can Create “Pause and Purchase” Worthy Images Every Time
How Brands Can Create “Pause and Purchase” Worthy Images Every Time

01/15/2018 15:00

We live in a culture that is obsessed with beautiful photographs. From our personal feeds to our business websites. It is our images that stop the ever-present scroll of our social lives. Businesses know this. And large or small- all brands are trying to stop the scroll and start the buy via their pics. Brand photography once use to be confined to websites and marketing materials. Now brand photography has to be chic, desirable, and crave-able. Modern-day brand photography isn’t...

Why Small Businesses Should Care Less About Their Niches
Why Small Businesses Should Care Less About Their Niches

01/15/2018 16:00

Pick up any business magazine, talk to any business expert and you will quickly hear about defining your niche. The idea of the niche has been all the buzz the last few years. What is a niche? Simply put, a niche is a hyper-focused segment of your ideal audience that should be easy to convert. Niches are based on statistics more than anything else. Twenty-year branding expert, Ali Craig, says that these business gurus touting the niche have it all wrong. In her January...

Why Poser Experts are Killing Great Brands and Why Having A Great Brand Alone Won’t Grow Your Business in 2018
Why Poser Experts are Killing Great Brands and Why Having A Great Brand Alone Won’t Grow Your Business in 2018

01/16/2018 08:00

It use to be by simply having a great visual and verbal brand presence, aka a killer brand, would get you noticed by your audience, other influencers, and the media at large. Well not anymore. Twenty-year branding vet, Ali Craig with Entreventure.co (http://entreventure.co ) says “ A pretty brand use to be all that a business would need to stand out from the noise. Today your brand and your marketing approach must all be a cut or two...

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